Mr. Yogesh Saini, PGDM-IMT Ghaziabad, B.Tech (Dairy Technology) and M.Sc. (Dairy Chemistry) from National Dairy Research Institute, is an adroit professional with an experience of more than seven years in Food and Dairy industries with noted organizations like Amuland Reliance Retail, where he has been responsible for sales and marketing, Business Development, sales promotion activities and Channel Sales & relationship management. Mr. Yogesh possesses immense dexterity in the areas of Decisions regarding BTL activities, Consumers’ demand and interest, Channel Management and leading, training and motivating teams.
He started his career as Executive- Sales & Marketing, with Amul (GCMMF) wherein he was Core member of SAP implementation Team. He successfully launched Amul fresh dairy products in Outskirt Delhi markets in a capacity of a team leader; he was also a core member of GIS (Global Information System) implementation Team.
In his proceeding career he worked as Senior Executive for Sales & Marketing at (Amul (GCMMF). Here, he effectively identified and appointed 30 Distributors in North, central and East Zone of Delhi. He also handled 76 distributors covering a retail universe of more than 5000 outlets and also managed an annual turnover of Rs. 200 crores.
Later, in his career he got on board with Reliance Retail as Manager, Sales & Distribution, and Worked on Annual operating plan and meet 80% target effectively, predict market share and profitability. He ensured trade partners satisfaction in terms of service, product availability, claim settlements and timely reaction to specific needs in their area. He not only developed and maintained an efficient distribution network to ensure the comprehensive availability of products and services across Delhi-NCR but also reached out to new customers through expansion into new geographies.
Few other projects undertaken by him include-
• Entitled with Junior Research Fellowship (JRF) by Indian government in Food Cholesterol research project.
• Industrial-training at ISO-9001 Certified Punjab Milk Federation, Verka Milk Plant, Chandigarh.
• One-year Implant-training at ISO: 9001 & IS-15000 Certified Model Dairy Plant-NDRI.