Pallavi Misra has more than 10 years of experience building compelling marketing communications campaigns for brands across Asia Pacific, which include effective social, digital, content and public relations components. She has worked across a wide range of sectors, including technology, finance, travel and hospitality and insurance.
Her portfolio of companies include Alibaba.com, Changi Airport Group, Cisco, EMC, F5 Networks, FICO, Intuit, HP Inc, Microsoft, Millennium Hotels, MSIG Insurance, FWD Insurance, Nokia, Philips, Trend Micro, Singapore Telecommunications and Symantec.
Projects such as The ‘+’ Project for Philips, which moved perception of Philips in Asia Pacific, from an electronics company to a health and well-being company, by 8 percentage points on the Interbrand Scale has also won several awards including being listed as the third-most creative campaign by The Holmes Report – organizers of the SABRE AWARDS – in Global Creative Index 2013 report.
Pallavi has built effective content marketing campaigns from the ground up which include strategy formulation, development of a newsroom style content hub, content creation in different formats, including infographics and videos and even comic strips, amplification efforts on social and native formats – all linked back to measurement and alignment with business objectives.
An expert in building effective media campaigns, Pallavi has also worked to increase the share of voice for many of her clients through sustained media activities from running media events, to increased visibility for executives.
Her range of marketing campaign accomplishments including building lead generation campaigns from offline to online, websites, creative campaigns and newsletter campaigns.
An accomplished copywriter, Pallavi is also fluent in English, Hindi and French. She has an MBA from HEC Paris (ranked #4 in the world by the Economist).