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Importance of Graphic Design : What Graphic Design Can Do For Your Small Business?

By Kanchan Singh, 3rd Eye Advisory®
Importance of Graphic Design : What Graphic Design Can Do For Your Small Business?

As a business owner, you may have hundreds of concerns to address during your day-to-day workplace activities, so you might be tempted to ignore the need for expertly crafted graphic designs. However, utilizing professional graphic designs can be an integral step in the process of establishing and maintaining a successful business.

The work of a graphic designer is critical but many small businesses forgo hiring one altogether, considering graphic design the last. Why? Let's go over some key roles that graphic design plays in your business.

Building a brand identity

Your company's total brand image starts with a great logo and expands to every aspect of your business. The design needs to target your audience in a way that is functional, attractive, and professional. Your brand should provide an instant connection to the outstanding products and services that you offer, and you need an excellent graphic design to forge that kind of connection.

Visual aesthetic and appeal

Solid graphic design provides branding consistency across every visual, customer-facing aspect of a business. A professional graphic artist will use precise colors, typeface, imagery, and mood for everything he or she touches. This way, customers have the same experience visiting a company's website as they do reading its brochure. Think of it as a kind of alliteration—it helps the business become recognizable and memorable. You might have a great story to tell, but no one's going to want to read your "About" page or explore your social media posts if you don't engage your audience right away. But how can you accomplish this? "An image can communicate even complex messages quickly, concisely and memorably."

Professionalism

Not only is graphic design important for profit, graphic design also is critical in making your company look professional. Your company doesn't just look better with a logo to represent it, but it also seems more trustworthy and professional to customers and clients. They want to know they'll be treated fairly, by a company that cares about their experiences. Think of how you perceive a company with a good logo and great design, or those with a poorly executed, outdated logo and branding. It makes a huge difference.

Good graphic design also summarizes the goals and meaning of your company. You're branding and design work together to give your customers an idea of what your company represents and the history of your organization. If you have bought an older company that you are rebranding, your logo can help emphasize the history of the company and the trustworthy history like it can imply. If you're a startup, emphasize the energy and enthusiasm your company has.

Save time and money in the long run

When businesses don't take graphic design seriously in the beginning, they will more than likely go through a design overhaul eventually-in some cases, more than once. However, quality design has longevity. Paying for great graphic design one time is no more expensive than paying for subpar design multiple times. Not to mention, redesigning a business' image over and over wastes time and can be detrimental to its brand.

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Article by: Kanchan Singh, 3rd Eye Advisory®
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