Dr. Vibhor Misra
Start Up Projects, Brand Management, New Product Development and Feasibility
He is a Marketing Strategist, Business Consultant with expertise of Start Up projects. He is a corporate trainer also in the area of ‘Sales and Business Development’. He is a Management graduate and holds PhD in ‘Brand Management’. His experience of more than 16 years in the area of Consumer Durable Sales, Business Development, Strategies in Branding, Marketing Communications, Organisation Development, Managing Start-up Projects, Training, Consumer Research based Consultancy and creating Business Development Models makes him a trouble shooter and very effective Business Consultant.
His professional background includes Voltas, BPL Batteries, Aptech Ltd. He has been associated with many national campaigns for ‘Tata Tea’ (jagore), ‘Mortein Rat Kill’, ‘Bajaj Caliber’ and many more.
He has successfully completed six government sponsored research projects as Principal Investigator including one sponsored by AICTE, Ministry of HRD, Govt. of India under guidance of IIM Lucknow. The Ministry of HRD, Govt. of India, nominated this project for National Award. His project on ‘Chikan Apparel Branding and Exports’ was considered for National Award that was sponsored by AICTE, Ministry of HRD, Govt. of India. He has also been visiting faculty to IIM Lucknow, Institute of Chartered Accountants of India, University of Lucknow and other Top Schools of India. He has conducted lot of corporate training programs based on management skills.
He has been appreciated for his speeches in the forums and seminars at Lucknow, Mumbai and Singapore. He has conducted lot of skill-based workshops for management students and professionals.
His services can be utilized for ‘Training/Teaching’, ‘Marketing and Business Development’, ‘Academic Administration’, ‘Marketing Research’, ‘Profit Center operations’ and ‘Brand Management’.
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